Why the name “Imparfaite”?

Imparfaite (imperfect in english), because we all are.

Our asymmetrical bangs, our mole in the corner of our eye, our stretch marks, our love handles… all our so-called “imperfections” define us, make us unique, create our character and make us beautiful. It is thanks to them, and not in spite of them, that the people who really, deeply love us, love us so much... This is the secret of love and also the secret of French style: to be beautiful precisely because you are imperfect. “Beauty is always strange” said Baudelaire.

Imparfaite. like the women who have fascinated us and who still fascinate us.

Strong and sensitive, loving and free, those who marked our memories and traced the paths of feminism. Those who have helped us grow and become who we are today. Imparfaite is a story of transmission, from generation to generation and a declaration of love to our mothers and to the other women in our lives. We see fashion the Imparfaite way...

Imparfaite. like the favorite pieces of our closets.

Like vintage summer dresses that smell of lavender, like old worn leather that looks like it's lived longer than us, or a faded Levi's that embraces our curves beautifully. These pieces that love us and give us confidence. These pieces that we would like to be eternal, as precious as they are personal.

Imparfaite. with a dot. Because it is not a coincidence, it is a manifesto.